“The family’s off on a summer road trip but Dad’s been left behind! Help Dad jump cars and dodge obstacles to catch up! Get extra points when you grab Fly Buys points and rewards!”
We developed this HTML5 infinite runner game for FlyBuys under a two week deadline based on the “Next Level” advertising campaign created by Clemenger BBDO, which prominently featured a 80’s retro arcade style. Using this visual aesthetic and basic concept for a game, we drafted up some concepts and developed this addictive side-scrolling adventure, while also designing the interface and animations. The story follows an everyday Dad that has been left behind on a family road trip, following his never ending struggle to reunite with his family.