MiniMonos is an on-line browser based virtual world for children who love to play and love the planet.

The site, which launched out of beta April 1, 2011, has been growing by more than 20% per month for the past nine months and now has more than 500,000 registered members; it is generating revenue through subscriptions and micro-transactions from its target market of 8-12-year-old boys. The top four countries for registrations are the US, the UK, Australia, and New Zealand. The company has just launched TV commercials in the UK and will be launching branded prepaid cards in Sainsbury’s nationwide in October.

Released on

April 1, 2011

Available on
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