New Zealand Gamer Audience

Gaming audiences in New Zealand are mainstream and diverse.

According to our latest survey results:

  • There are 475 high tech creative export jobs
  • New Zealand’s game development industry grew 13% last year to earn $88.9m
  • (92%) came from exports of interactive software and online services
  • 68% describe themselves as independent self-publishers
  • The sector employs a diverse range of creative and technical skills, 33% employees being developers, 28% artists, 15% in marketing or management and 10% being game designers.

According to the Digital New Zealand Report 2016:

  • The average age of the New Zealand gamer is 34 years old.
  • 43 per cent of New Zealanders aged 65 and over now play video games, compared to only 32 per cent in 2013.
  • Games are not only enjoyed by kids and teenagers –78 per cent of the game playing population is aged 18 years or older.
  • Nearly half (48 per cent) of the gaming population is female.
  •  Video games are a normal part of media use – the daily average time spent playing video games is 88 minutes. Ten minutes, three times a day is typical for casual game play, with one hour daily typical for in-depth game play.
  • 79 per cent of playing parents play with their children, and 26 per cent of adult players play online games with partners.
  • Parents usually monitor children’s use – Two thirds (65 per cent) of adults are ‘always present’ to purchase games for children, and half (52 per cent) are familiar with parental controls on game systems.
  • 71% of non-gamers and 73% of regular gamers agree that games “create culture.”
  • 23 per cent of Kiwi adults have used video games at work for training purposes, and 38 per cent of parents say their children have used video games for school curriculum.

NZ On Air’s Children’s Media Use Study finds that games are NZ children’s most popular online activity (76%) equal with YouTube (75%), which has a daily reach equal to TV2.

Diversity of Gaming

To support the launch of Digital NZ 2016, our friends IGEA filmed a series of video showing how different people play games and also how games are being used in the community beyond just playing for fun.

Positive ageing

Seniors who play

Games in Health

Serious Games

Games in Education

Families who play

Games Development