New Zealand Gamer Audience

Gaming audiences in New Zealand are mainstream and diverse.

According to our latest survey results (2021):

According to the Digital New Zealand Report 2016:

NZ On Air’s Children’s Media Use Study finds that games are NZ children’s most popular online activity (76%) equal with YouTube (75%), which has a daily reach equal to TV2.

Diversity of Gaming

To support the launch of Digital NZ in 2016, our friends IGEA filmed a series of video showing how different people play games and also how games are being used in the community beyond just playing for fun.

Positive ageing

Seniors who play

Games in Health

Serious Games

Games in Education

Families who play

Games Development