NZ Plays Report 2025
23 October 2025
It’s time for the bi-annual NZ Plays Report from IGEA in conjunction with Bond University. According to the report, video games are now a regular part of life in most New Zealand homes and new research shows parents are not only on board with their kids playing video games, but are actively embracing it and participating. The 2025 NZ Plays study shows 91% of New Zealand households include someone who plays games. The study also shows that many New Zealand parents see video games as a way to help their kids learn, connect with others and develop useful life skills.